Spring, a time for green shoots

As the calendar turns to April, changes are happening all around us. Sap is running in the trees, snow is melting (too slowly for some of us), and birds are migrating. Soon the world will turn green, the lakes will throw off their frozen coverings, and wilderness travelers will exchange skis and snowshoes for canoes and boots.

Here at Friends of the Boundary Waters Wilderness, we have another change to announce. As of today, I’m joining the Friends as Communications and Engagement Director. It didn’t occur to me right away that I would be starting on April 1st, and I’m left to wonder whether this is one colossal April Fools joke! I feel so lucky to be part of a team of people that work every day to protect and preserve the BWCA wilderness and the Quetico-Superior ecosystem. And by part of a team, I mean more than just the folks who work here or serve on the board. The team includes you, and everybody else who cares deeply for the Boundary Waters.

It won't be much longer, I promise.

It won’t be much longer, I promise.

That’s why I need your help. As I get up to speed here at the Friends, I need your input on what you need from us. Tell us – what can we do to make sure you are getting the information you need and want about the Boundary Waters?

I want to leave this question open ended so that you can respond in any way you like, but here are some specific items you might consider:

- Are we using Facebook, Twitter and social media effectively? What do you think we can do better?

- What information do we provide that is the most valuable to you?

- What information do you wish we’d do a better job of communicating?

I’ll open a comment thread below, so you can post your thoughts in a comment here, comment on our Facebook page, or on Twitter (tweet @FriendsBWCAW). If you have more extensive thoughts about how we can best communicate as a team of wilderness supporters, please feel free to email me (aaron@friends-bwca.org) or call me at 612-332-9630.

We do our best to make sure you have the information you need to enjoy, protect, and share the Boundary Waters. Let us know what you like and what we can do better.

Best,

Aaron

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